Introduction
नमस्कार दोस्तों,
आप यह ब्लॉग Oneself Earning पर पढ़ र हैं। जिसमें डिजिटल मार्केटिंग के बारे में लिखा गया है।
यह तो सभी जानते हैं कि मार्केटिंग सदियों से चली आ रही है। मार्केटिंग की शुरुआत रेडियो से हुई थी लेकिन समय के साथ इसमें काफी विकास हुआ और तरीके भी बदले जैसे आज मार्केटिंग इंटरनेट तक पहुंच गई है। इंटरनेट सस्ता हो जाने की वजह से लोग इंटरनेट पर ज्यादा समय बिताने लगे हैं। आज कोई भी ग्राहक प्रोडक्ट खरीदने से पहले इंटरनेट पर प्रोडक्ट या सर्विस के बारे में रिसर्च करता है। इन सब बातों को ध्यान में रखते हुए डिजिटल मार्केटिंग का इस्तेमाल शुरू हुआ ताकि प्रोडक्ट या सर्विस की जानकारी लोगों तक जल्दी पहुंचाई जा सके। डिजिटल मार्केटिंग पर ज्यादा फोकस देने की एक वजह यह भी है कि इससे कम समय और कम खर्च में ज्यादा लोगों तक अपने प्रोडक्ट या सर्विस की जानकारी पहुंचाई जा सकती है।
What is Digital Marketing ?
डिजिटल मार्केटिंग जहाँ डिजिटल का मतलब इंटरनेट से है, जो इंटरनेट (What is Internet Marketing) के माध्यम से की जाने वाली मार्केटिंग है और यह इलेक्ट्रॉनिक उपकरणों की मदद से की जाती है। यानि डिजिटल मार्केटिंग किसी भी व्यवसाय के लिए एक तरीका है जिसमें कंपनी इंटरनेट के माध्यम से अलग-अलग सोशल प्लेटफॉर्म पर अपने उत्पाद या सेवा का विज्ञापन करती है। इसे डिजिटल मार्केटिंग या ऑनलाइन मार्केटिंग कहा जाता है। डिजिटल मार्केटिंग का मुख्य उद्देश्य व्यापार को बढ़ाना और उत्पाद या सेवा की जानकारी दुनिया भर में अधिक से अधिक लोगों तक पहुँचाना है।How to do digital marketing
बहुत से लोग कहते हैं कि डिजिटल मार्केटिंग इतना आसान है कि वे बस एक लैपटॉप उठा सकते हैं और डिजिटल मार्केटिंग कर सकते हैं, लेकिन डिजिटल मार्केटिंग करना इतना आसान नहीं है, इसके लिए वेबसाइट और एसईओ की पूरी जानकारी होना बहुत जरूरी है। अगर आपके पास ज्ञान नहीं है तो पूरा समय बर्बाद है, लेकिन अगर आपके पास ज्ञान है तो डिजिटल मार्केटिंग के ऑफलाइन मार्केटिंग से कई गुना ज्यादा फायदे हैं। डिजिटल मार्केटिंग सीखने के लिए आप डिजिटल मार्केटिंग का कोर्स कर सकते हैं ताकि आपको डिजिटल मार्केटिंग की पूरी जानकारी हो सके।
This important strategy (Digital Marketing Tactics) is used for digital marketing.
- Social Media Marketing
- Email Marketing
- Affiliate Marketing
- Search Engine Optimization (SEO)
- Video Marketing
- Pay Per Click Advising (PPC)
- Search Engine Marketing (SEM)
- Content Marketing
#Social Media Marketing
Social
media is a great way to increase sales and brand value. Thousands of
contacts are created on social media in text, image and video and
shared on Facebook, WhatsApp, Twitter. In which information about your
product or service is conveyed and new audiences are added.
#Email Marketing
You
must have heard the name of email, but do you know that marketing is
also done through it? Email Marketing is a part of digital marketing. In
this, information about your new product or service is sent to many
people simultaneously through mail.
What is email marketing? How does it work?
To know about it in detail- click
#Affiliate Marketing
This
is a way in which people are added by running Affiliate program. Then
that person sells and promotes the company's product through the
website/social platform. In return for this work, commission is given to
that person.
What is Affiliate Marketing? How does this work.
To know about it in detail- click
#Search Engine Optimization (SEO)
To bring traffic to any website or blog, SEO is very important. SEO is a technique which is used to rank the website at the top in the search engine. It takes such keywords
which are repeatedly searched by people on Google and that keyword is
placed in their website or blog so that if anyone searches on Google, it
appears first.
What is SEO? How does SEO work?
To know about it in detail- click
#VideoMarketing
Video
marketing means promoting a product or service by making a video. Have
you ever seen someone on YouTube or any other social platform talking
about headphones, laptops and other types of products or talking about
any loan application, stock market service. This is called Vedio
Marketing. It works on many platforms like YouTube, Facebook, Instagram,
Snapchat.
#Pay Per Click Advertising
The
Hindi meaning of PPC is Pay Per Click, that is, when someone clicks on
an advertisement and comes to the website or online page, then the
merchant has to pay some money to Google.
#Search Engine Marketing
SEM is a paid search advertising, its main
purpose is to bring it to the top of the search engine result page but
it is not like SEO, here businessmen have to invest some money on google
ads in which google ads works like a mediator. And they bring traffic.
Most of the marketers invest money on Google AdWords because it works
not only on Google but also on Yahoos, Bing etc. SEM is also used for fast growth in digital marketing.
Digital
marketing is some paid advertising method to grow a brand or website,
through which people can be informed about the brand, content or website
by bringing paid traffic and their market can be increased. These ads
come under SEM-
- Paid Search Advertising
- Paid Search Ads
- PPC
- CPC
- CPM ( Cost per Thousand Impression )
#Content Marketing
This is considered a very good way for
business, in this a valuable content about the product or service is
created and published on the internet. Its advantage is that the
audience/customer is more attracted to such content.
Content Marketing Example -
- EBook
- Blog
- Youtube
- short video
- Infographics
- Webpages
- Podcasts
Digital marketing Benefits To Your Business Growth In Hindi | Benefits of Digital Marketing - Digital Marketing Ke Fayde
New businessmen who do not know about digital marketing must have this question in their mind that why is digital marketing important? Why is digital marketing necessary? So
if a businessman wants to convey information about his product or
service to as many people as possible in a short time, then digital
marketing can be the best option for him. 5 benefits of digital
marketing have been explained -
- A few years ago, when there was no digital marketing, work was done on traditional marketing, in which offline advertisements were shown. In such a situation, it would have been very difficult to find out how many people saw that advertisement, but when work on digital marketing started, this difficulty ended. Digital marketing works very fast and shows results very soon.
- Ever since marketing started on the Internet, money and time started being saved, where earlier one had to invest a lot of money in newspaper ads, TV ads, banners etc., but now advertising and marketing of the product can be done very easily directly on the Internet. The work is being done at lower cost than before and more profits are being received.
- If we talk about the best benefit of digital marketing, it is that through content marketing, people can be convinced that how good our product is and how beneficial it can be for that customer. This will increase the customer's confidence in that product and in this way a valuable brand can be created very soon.
- There is a Location Control System in digital marketing in which the advantage is that a businessman can run his ads only in the area in which he can offer his product or service. This is great for a small businessman.
- In digital marketing, the progress of ads of any product or service can be tracked, which can be known on which the customer is focusing more.
Navigating Digital Marketing in 2024: Strategies for Success
In the dynamic realm of digital marketing, 2024 presents both challenges and opportunities as businesses strive to navigate the evolving landscape of technology and consumer behavior. As we embark on this journey, understanding the core principles and emerging trends of digital marketing is essential for achieving success in the digital age.- Embracing Omnichannel Marketing: In 2024, consumers interact with brands across multiple digital channels seamlessly. Embracing an omnichannel marketing approach that integrates various touchpoints – such as websites, social media, email, mobile apps, and offline experiences – is paramount. This ensures a cohesive and personalized experience for consumers at every stage of their journey.
- Personalization at Scale: With advancements in data analytics and artificial intelligence, personalization has become a cornerstone of effective digital marketing. Tailoring content, offers, and recommendations to individual preferences and behaviors can significantly enhance engagement and conversion rates. Leveraging customer data ethically and transparently while prioritizing privacy remains crucial.
- Video Content Dominance: Video continues to dominate the digital landscape, capturing consumers' attention and driving engagement. In 2024, businesses must prioritize video content creation across platforms such as YouTube, TikTok, Instagram, and live streaming channels. From educational tutorials to behind-the-scenes glimpses, video content offers unparalleled opportunities for storytelling and brand building.
- Voice Search Optimization: The rise of voice-enabled devices and virtual assistants has transformed the way consumers search for information and interact with brands. Optimizing content for voice search queries, incorporating natural language and conversational tone, is essential for maintaining visibility and relevance in search engine results.
- Ethical and Sustainable Marketing: In an era of heightened social consciousness, consumers are increasingly scrutinizing brands' ethical and sustainable practices. Businesses must demonstrate authenticity, transparency, and a commitment to social and environmental responsibility in their marketing efforts. Purpose-driven campaigns that resonate with consumers' values can foster stronger brand loyalty and trust.
- Agile and Data-Driven Approach: In a fast-paced digital landscape, agility and adaptability are paramount. Implementing an agile marketing approach that allows for rapid experimentation, iteration, and optimization based on real-time data insights is essential. Leveraging advanced analytics tools and predictive modeling techniques enables marketers to make data-driven decisions and stay ahead of the curve.
- Influencer Marketing Evolution: Influencer marketing continues to evolve in 2024, with a shift towards micro and nano influencers who offer niche expertise and authenticity. Collaborating with influencers who align with your brand values and resonate with your target audience can yield more meaningful and impactful partnerships.
Conclusion
navigating
digital marketing in 2024 requires a strategic and forward-thinking
approach that embraces innovation, personalization, and ethical
practices. By staying abreast of emerging trends, leveraging the power
of technology, and prioritizing customer-centricity, businesses can
thrive in the ever-evolving digital landscape.
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